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This site has the following in the site, "A Better Nights Sleep for Tots to Teens - Sleepy Head Pillowcase." We observed that the web site also stated " Sleepy Head Pillowcase helps Tots to Teens fall asleep more quickly and experience more restful, relaxing sleep." It also stated " What keeps a kid or anybody for that matter from falling asleep? 8211; Noise, light, cold head, not feeling secure or comfortable. Sleepy Head Pillowcase overcomes these interferences with falling asleep and getting a better nights sleep. Sleepy Head Pillowcase Users Report." The header had sleepy head as the highest ranking keyword. It was followed by sleepyhead pillowcase, pillow case, and sleep aids which isn't as ranked as highly as sleepy head. The next words the site uses is sleep disorder. accessories was also included and might not be understood by web engines.